The original Legoland theme park is a dream come true for kids, not to mention any grown-ups devoted to the little coloured bricks. It has been created from upwards of 45,000,000 LEGO® bricks and offers over 25 activities, including rides.
Voted "Toy of the Century" by the British Association of Toy Retailers (beating the teddy bear, Action Man and Barbie), the deceptively simple LEGO® brick has been firing kids' imaginations for half a century. Founded in 1932 by one Ole Kirk Christiansen, the LEGO® Company takes its name from the Danish phrase leg godt, which means "play well" - interpreted in the LEGO® universe as "fun learning through play."
Once the world famous LEGO® stud and tube coupling system had been invented in 1958, its place in toy history was assured. During the past five decades, more than 203 billion LEGO bricks have been sold worldwide - that's more than 33 for every person on the planet. Even if you take into account all the bricks we lost down the back of the sofa when we were small, that's still a mighty impressive figure.
Once the world famous LEGO® stud and tube coupling system had been invented in 1958, its place in toy history was assured. During the past five decades, more than 203 billion LEGO bricks have been sold worldwide - that's more than 33 for every person on the planet. Even if you take into account all the bricks we lost down the back of the sofa when we were small, that's still a mighty impressive figure.
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